Monday, December 1, 2008

Ladybug Shop Holiday Gifts For the Kitchen

LadyBug Shop offers a wide selection of ladybug gifts for the kitchen for this upcoming holiday season. Now through December 7th order the Ladybug Salt and Pepper Shakers at a discounted price of only $10.35. Then look at the complete matching set including the Ladybug Cookie Jar, Large Ladybug Teapot and Small Ladybug Teapot, plus all of the other ladybug kitchen gifts including a Ladybug Dip Bowl and Ladybug Kitchen Sink Strainer!

Remember only 24 days until Christmas! Orders are being shipped by the next business day, unless Personalized Items are included in the order.

Wednesday, November 26, 2008

Best Selling Ladybug Gifts This Holiday Season

So many ladybug gifts...which one to choose. Here is a list of the top selling ladybug gifts this holiday season. Best of all most of these gifts are under $10!

1. Ladybugs and Hearts Mug

2. Legend of the Ladybug Christmas Ornament

3. Ladybug Nail Files

4. Bath Tub Ladybug Family

5. Good Luck Lovebug Stone

6. Lucky Ladybug Ornament

7. Ladybug Ribbon

8. Ladybug Boo Boo Strips

9. Mini Ladybug Suncatcher

10. Ladybug Salt and Pepper Shakers

Thursday, November 20, 2008

Personalized Ladybug Ornaments

The New Personalized Ladybug Ornaments make the perfect gift this holiday season. Mark this special occassion by not only adding the name of the recipeint but also the year. The Personalized Ladybug Ornament is available in the Pink Ladybug Design and the Red Ladybug Design. Order your Personalized Ladybug Ornament and other Personalized Ladybug Gifts by December 10th to ensure you receive your items before Christmas. Other fun personalized ladybug gifts include the Personalized Ladybug Door Hanger, Personalized Small Ladybug Piggy Bank, Personalized Ladybug Rocking Chair, Personalized Ladybug Wall Clock and more!

Saturday, November 1, 2008

Make Your Own Ladybug Magnet

As the weather cools people are looking for more and more things to do inside. A fun afternoon project would be creating your own ladybug magnet. There are never enough magnets on the fridge so why not add a ladybug? You can use things around your home. You can repurpose old spoons, rocks, left over material, card stock paper, use your imagination. Simply stop by your craft store and pick up magnetic strip with or with out an adhesive back. Then simply cut the magnet to size and hot glue it to your ladybug. Voila! Your own ladybug magnet! Not creative? LadyBug Shop offers a variety of ladybug magnets, including a Spoonies Ladybug Magnet, Glass Ladybug Magnets, Beaded Ladybug Magnet, Ladybug Magnet by Rock Paper Scissors and more!

Thursday, October 30, 2008

Pumpkin Painting in Downtown Milford

October 23rd Downtown Milford offered Free Pumpkin Painting for children of all ages at Nancy's Fine Foods. The Pumpkins were donated by a farm in Virginia. Each child received a free pumpkin and painting supplies and went to town painting! The Pumpkin Painting offered during Downtown Milford's Alive After 5 was a hit! While patrons waited for their pumpkins to dry they browsed the local Crafters Market and other various stores. The entire event was sponsored by Downtown Milford Inc. Look for more sponsored events during the Alive After 5 Promotion in the local newspapers. Or contact Beth Durham at 302-839-1180.

Wednesday, October 8, 2008

September Winner Ladybug Raffle

The September Winner of the Ladybug Raffle is Maureen Panico. Maureen won a cute and cuddly soft winter "Bugsby Bear." Stop in any Thursday during Downtown Milford's Alive After Five to the LadyBug Shop to enter your name in to this FREE raffle. Winners are drawn once a month.

Wednesday, October 1, 2008

Make Your Own Ladybug Antennae!

October 1st is already here, and Halloween is fast approaching. Is your little one dressing up as a ladybug for Halloween? Why should all of the kids be the only ones having fun? Make your own ladybug antennae for Halloween. Simply start with a few of the basics you may have in your house already. Gather together a black or red ladybug head band, black or red pipe cleaners and cotton balls or pom poms. Use a hot glue gun or simply wrap the pipe cleaners around the head band. Then attach the pom pom to the end of each antennae, and you have an instant fun look for Halloween! Bought one of your kids the light up googly headbands they have at amusement parks? Repurpose it by taking of the ends and gluing on the pom poms!

LadyBug Shop offers a variety of Ladybug Costumes for Halloween. Including the Ladybug Cape Costume, Ladybug Vest Costume, Ladybug Infant Costume, Posh Ladybug Costume, and the Hot Pink Ladybug Costume. Don't wait until the last minute! Order your Ladybug Halloween Costume and other Halloween gifts soon at LadyBug Shop, before they are all gone.

Wednesday, September 10, 2008

Alive After 5 in Downtown Milford

Stop by Downtown Milford every Thursday starting September 11th through December 18th 5PM-8PM for our Alive After 5 promotion. Downtown Milford businesses will be open extended hours. LadyBug Shop will be open until 8PM every Thursday through December 18th. Stop by select Thursdays for special discounts, raffles, or treats. Other special events on select dates for Alive After 5 include a Farmers/Crafters Market and Free Entertainment!

If you would like to participate in the Farmers/Crafters Market in Downtown Milford visit, Alive After 5 in Downtown Milford is sponsored by Downtown Milford Inc.

Friday, September 5, 2008

New Ladybug Baby Items

Some of the newest ladybug arrivals include the Green Sherpa Ladybug Blanket. This super soft blanket will be great to cuddle with in the cool nights ahead. Also new to LadyBug Shop are the Flower Power Ladybug Longsleeve Bodysuit, the Flower Power Ladybug Footed Romper, and the Pink Ladybug Halloween Costume. The Pink Ladybug Halloween costume is in a fun hot pink color with big black ladybug spots and is perfect for sizes up to 25lbs.

Thursday, August 7, 2008

Ladybug School Supplies

It is that time of year again, summer is winding down and kids are getting ready to go back to school. With the cost of gas being so high save money and time by shopping online for school supplies at LadyBug Shop. Now through August 15th all Turtle School Supplies and Ladybug School Supplies are on sale! All Ladybug Backpacks are 10% OFF. Ladybug School Supplies on sale include Ladybug Pencils, Ladybug Pens, Ladybug Scissors, Ladybug Lunch Bags, Ladybug Nap Pack, Ladybug Ruler, Ladybug Art Smock, Ladybug Stapler and more! All orders are shipping out the next business day USPS Priority Mail to ensure packages are delivered by the start of school.

Sale Ends August 15th!

Wednesday, July 16, 2008

Ladybug Picnic

Having a BBQ or Picnic this summer? Make it a Ladybug Picnic! Purchase the Ladybug Dip Bowl and Spreader, Ladybug Garden Friends Dip Bowls and Platter, Ladybug Relish Tray to put all of your BBQ food in. And to keep unwanted bugs away the Ladybug Food Cover. What is a picnic with out deviled eggs? For a limited time on special sale the Ladybug Deviled Egg Plate is the perfect hostess gift or accent to the Ladybug Party. Pair all of your wonderful food with a Ladybug Red Wine at Shoppers Vineyard. Have a buggin' BBQ time at your Ladybug BBQ!

Saturday, July 5, 2008

Last Days to Take Advantage of Special Sales!

Now through Sunday are the last days to take advantage of the Special Sale on all Crafty Baby items! Crafty Baby Items include the Crafty Baby Ladybug Nap Pack, Ladybug and Daisies Clutch Ball, Ladybug Pillow Cases, Daisies and Ladybug Bib, Ladybug Changing Pad, Ladybug Blanket Pillow, and more! Remember these wonderful ladybug baby items by Crafty Baby are on sale because each item is hand made in the United States!

Wednesday, June 25, 2008

Fourth of July Celebration

This week the new Fourth of July Celebration Made in the USA Special Sale is on all Billy Jo Homewares items. The Billy Jo Homewares items include the Ladybug Kitchen Sink Strainer, Ladybug Kitchen Sink Stopper, Ladybug Strainer Gift Set, Ladybug Strainer and Stopper Gift Set and Ladybug Kitchen Magnet. Now through June 29th take advantage of these discounted prices! Billy Jo Homewares was started in 1996 and specializes in making quality and fun products in the USA. Other Ladybug Gifts Made in the USA include Ladybug Art for your Car, Tagasaurus Ladybug Leather Luggage Tag, all items by Palmetto Cat Designs including the Ladybug Luggage Tag, Ladybug Wall Clock, Ladybug Teapot Clock and Ladybug Magnetic Bookmarks.

Saturday, June 14, 2008

Fourth of July Celebration

Fourth of July is only a few weeks away! To celebrate the Fourth of July LadyBug Shop is offering wonderful weekly specials. Each weekly special will be on ladybug items made in the United States. From June 16 through June 22 the Special Sale will be on Ladybug Jewelry by Kelly Colleen. Kelly Colleen Torres is an artist located in New Orleans, Louisiana. What began as a hobby for Kelly has now turned into a booming business. Visit Kelly Colleen's website,, to view her entire collection of jewelry. All of the handmade ladybug jewelry she makes is made especially for the LadyBug Shop. Some of our favorites are the Ladybug Key Chain, Ladybug Ring and Ladybug Drop Necklace. Be sure to take advantage of each of these wonderful specials each week!
Other Ladybug Items made in the United States include items by Paper Scissors Rock, Ladybug Tea Towel, Ladybug Apron, Ladybug Wine Bag, Embroidered Ladybug Pillows and more! Check back next week to view the Ladybug Special for June 23 through June 29.

Thursday, June 5, 2008

Prospering on Mainstreet

We live and work in the historic downtown section of Milford, Delaware. And for the past fifteen years we have been active in the non-profit redevelopment group Downtown Milford, Inc. (Check out the group's website at Recently the group became a certified member of the National Trust for Historic Preservation's MainStreet Program. (To learn more about the Main Street program visit the website Milford is one of eight cities in Delaware having such a Main Street programs. One of the advantages of participating in the MainStreet Program is that members receive a lot of good technical assistance. Recently the National Trust Main Street Center launched a monthly "webinar" series by means of which they are providing Main Street expertise right to your personal computer. The first webinar was on May 21 and focused on "Financing Business Expansion and Development". (Sorry, but access to these webinars are restricted to Main Street Network Members only.) One of the key points made in this presentation was the importance for businesses located in downtowns to continually work to develop additional new sources of revenue—for example by adding new product lines, marketing to other businesses, expanding into new locations, finding new ways to reach customers, etc. For me what was particularly interesting was the discussion on how the Internet can help a business expand. As readers of my previous blogs know, the LadyBug Shop was founded on the premise that the way to prosper in a small downtown without a lot of foot traffic was to sell both in the store and via the Internet. It seems so obvious! Yet in this webinar it was stated that only about a quarter of downtown businesses have any presence on the Internet. They listed a number of reasons why businesses have been slow in using the Internet and provided some suggestions on how to overcome these obstacles. One specific hurdle for many business owners was the challenge of building and operating a website. The webinar suggested that a good way to test the waters was to first try sales through,, and other online storefronts. Another approach is offered by a new company,, which provides a quick and easy way for businesses to get a basic online storefront up and operating at low cost. For the last three years our in-shop sales have grown at an average of 29% per year. But our Internet sales have grown at an average rate of 85% per year—and now represent 70% of our sales. While the bulk of our revenue now comes from Internet sales, we highly value being part of a downtown business community. This is how we got involved in Milford's annual Bug & Bud Festival--and why Rhonda and I have lead the opening parade each year. This April we were joined by our granddaughters Madison (her third parade) and Jordan (her first). You can't be in parade on the Internet!

Thursday, May 22, 2008

Does your favorite tween or teen love ladybugs?

Does your favortie tween or teen love ladybugs? Give them the perfect ladybug gift for another school year well done. The Ladybug Flip Flop Picture Frame holds a 2" by 3" picture, the perfect fit for trading pictures with class mates. The fun and funky Multicolored Ladybug Socks, Ladybug Nail File, Ladybug Lip Gloss, Ladybug Feather Pen and Sweet Lucinda, make the perfect ladybug gift basket for your favorite teen or tween ladybug. Or look at LadyBug Shop's entire collection of ladybug gifts and make a gift basket of your own!

Friday, May 16, 2008

Largest Ladybug Collection

What better way to decorate your home but by filling it with ladybugs! A woman in Lakewood Illinois has done just so, and has broken the Guinness World Record for the LARGEST Ladybug Collection! Sheri Gartner has collected 2,050 Ladybug items. The ladybugs were tallied after spending hours with volunteers counting the ladybugs to raise money for a near by shelter, Turning Point. Thanks to Sheri and her volunteers they raised $2,000 for Turning Point.
Click here to read the full story in the Chicago Tribune!
After finding this article I was amazed that Sheri Gartner had collected so many ladybugs. LadyBug Shop currently carries a little over 500 ladybug gifts, so to think about 2,050 ladybugs has inspired me to find even more new ladybug gifts!
How many ladybugs do you have?

Wednesday, May 7, 2008

Ladies In Red

The 5th Annual Bug & Bud Festival was held in Milford, Delaware on Saturday, April 26 and it was a huge success. The Festival has grown over the years and gotten great press both locally and nationally. It is a Spring family festival celebrating the anniversary of the ladybug becoming Delaware’s official state bug (Read the Full Story) and Arbor Month.

Rhonda and I led the opening costume parade, as we have done every year. In keeping with tradition, we are accompanied by two of our granddaughters—Madison (three years old) and Jordan (five months old), each dressed as little ladybugs. We even have a marching band, “The Bug Strutters”, which performs as the parade winds into the downtown center.
The weather was perfect--sunny and warm--and thousands of people enjoyed outside activities, shopped from craft vendors, feasted on a variety of foods (especially grilled chicken prepared by our local Parks & Recreation Department staff), listened to music and generally had a great time.

We want to acknowledge a special treat that each year is provided during the Festival. The LadyBug Shop distributes packages of live ladybugs! These have been provided to us each year by a great company in Redmond, Oregon—Ladies in Red. When we first contacted them about the Festival five years ago they were enthusiastic about the event and told us they would ship us a fresh batch of ladybugs just before the Festival. They were good to their word and just a few days before the Festival in 2004 several boxes of hibernating ladybugs arrived—and they have done the same every year since. We take the ladies out of refrigeration the evening before the event and by the next morning they are moving around and ready to be released into gardens all around town. If you need some ladybugs (or other garden friendly insects such as nematodes or praying mantises) we urge you to visit Ladies in Red on their website or give them a call at 541-504-019. They ship worldwide and customize quantity and packaging to meet their customer’s needs. And, they have a really cute and informative website. (If you don’t know how many ladybugs can fit in a cup, you can find out here!)

Thursday, May 1, 2008

Mother's Day Ladybug Gifts

Mother's Day is May 11th!! Be sure to place your order soon in order for your ladybug package to arrive in time. Plus take advantage of the Special Mother's Day Sale! All Ladybug Franz Jewelry is 10% OFF! Including the Franz Ladybug Jewerly Set, now only $52.20! Look at other fun Mother's Day Ladybug Gift Ideas, like the new Advice From a Ladybug Shirt, Morning Meadows Porcelain Teapot, and Ladybug Shop Handmade Soap Gift Box.

Wednesday, April 23, 2008

How the Bug & Bud Festival Began

I have told the story before on this blog that our vision to have a store that focused on the ladybug was inspired by the fact that the ladybug became Delaware’s official state bug thirty-five years ago after an elementary school class in Milford lobbied the State Legislature for this. So it was natural that when we had the grand opening of the LadyBug Shop in fall of 2003 we invited the class’s teacher, Mollie Brown Rust, and all the students (now grown up, many with children of their own) to attend the opening. Mollie Brown did come, as well as a number of her students.

During the grand opening event I talked with Mollie about how the City of Milford had celebrated both the 10th and 20th anniversary of the State Legislature’s decision, but that I had not heard anything about a celebration of the 30th anniversary, which would be the following April. She said that she did not think that anything was being planned—so then and there I promised her that I would try to organize a celebration.

The next week I talked with Don Abrutyn, who headed Milford’s downtown revitalization organization ( and Gary Emory, the head of Milford’s Parks and Recreation Department. Both men were enthusiastic about the idea of an event to celebrate the anniversary. And Gary immediately suggested that we should combine it with recognition of Arbor Month, since Milford had just joined the national Tree City program and was committed to some form of public recognition of that event. A few days later it was also Gary who came up with the idea that the festival be called the “Bug & Bud” festival.

As they say, the rest is history! Within weeks a committee was formed, planning meetings were underway and within a short time the event was announced with fanfare. A family-oriented spring festival was seen by all as a nice addition to the City’s calendar, as a popular festival was already held each fall in downtown Milford.

The first event was so popular that it seemed that without any discussion it was decided that this would be an annual event, and so it has become. This year we will have our 5th Bug & Bud Festival on Saturday April 26. And we are looking forward to many more in future years.

To learn more about the Bud & Bud Festival and to read the account written by Mollie Brown about how her class petitioned the Delaware State Legislature visit

Friday, April 18, 2008

Bug & Bud Festival April 26

The Bug & Bud Festival is only one week away. Come to Downtown Milford on Saturday April 26 from 9AM-4PM. Participate in the Costume Walking Parade, visit the various vendors, participate in the Ladybug Chalk Art Contest, and various Children's Games and Activities. Read the full list of activities at Downtown Milford Inc.

During the Bug & Bud Festival come to LadyBug Shop to buy the new and exclusive "Cute As A Bug" Ladybug TShirt and "Love That Lady" Ladybug TShirt. While you're here be sure to sign up for the FREE Ladybug Raffle and pick up a package of Live Ladybugs to put in your garden, courtesy of Ladies in Red. LadyBug Shop will also be having a wonderful SIDEWALK SALE with lots of ladybugs on sale!!

Happy Earth Day!

Earth Day is a wonderful reminder to us all about how important it is to take care of Mother Earth. Here at LadyBug Shop we recycle all unused cardboard boxes, water bottles, unused paper and more. And to reuse we use cardboard boxes to mail our ladybug filled packages! We also use energy efficient light bulbs, a great way to save energy and money.

In case you didn't know ladybugs are a wonderful way to promote organic farming. Ladybugs are used in place of harmful pesticides. Some of the places I have found that use ladybugs for organic farming include the Mariquita Farm, Black River Organic Farm, Ladybug Organic Coffee Company and more! To find farmers near you that offer organic farming check out Check out this wonderful article about a group of students in Oregon that are planning to release 250,000 ladybugs in honor of Earth Day! Don't forget to contribute something this Earth Day.

Wednesday, April 9, 2008

Bed Bug Ladybug Chime

The Bed Bug Ladybug Chime is now in stock! Order while supplies last! The Bed Bug Ladybug Chime is a soft toy with a melodic chime inside. This cute Ladybug Chime is manufactured by North American Bear. North American Bear also creates the matching Ladybug Puppet. Other fun North American Bear Ladybug gifts include the Ladybug Goody Bag, Daisy and Ladybug Goody Bag, Ladybug Musical Mobile, Ladybug Topsy Turvy doll and more. Currently on a Special Sale is the North American Bear Large Ladybug Tote Bag, perfect for those "on the go" days, just sling this cute bag over your shoulder and go!!

Friday, March 21, 2008

Twilight Ladybug & Twilight Turtle Nightlight

The Twilight Ladybug & Twilight Turtle Nightlight have become the best selling items at the LadyBug Shop by far. If you haven't heard of these award winning toys, catch up on what everyone is talking about. The battery powered Twilight Ladybug & Twilight Turtle feature a hard shell, that when turned on illuminates the stars on to your ceiling in three fun colors. Then use the constellation guide, included, to find the constellations on the ceiling. All of the parents who have bought them for their children exclaim how mesmerized their children are with these toys. Some adults have even bought them for their own rooms or patios!! Purchase one for yourself and have fun spotting the constellations on the ceiling and falling asleep underneath a star filled room.

Wednesday, March 12, 2008

New Ladybug & Turtle Jewlery

Rhonda and Dan have found several pieces of new Ladybug and Turtle Jewelry for all different styles and personalities. A collection by Frajeelai is a collection of ladybug and turtle polymer clay earrings and necklaces all made in the U.S.A. For gift giving another collection of Ladybug and Turtle jewelry also made in the U.S.A. is a Ladybug Necklace on a card titled Granddaughter, a Ladybug Pin and Earring Set titled To A Great Lady, and more! Visit New Items now or search our Ladybug Jewelry categories to view the whole collection!

Thursday, February 28, 2008

Just Arrived... New Stephen Joseph Ladybug Items!!

The New Ladybug Stephen Joseph Items have just arrived!! The new items inlcude, adorable Pink, Purple and Red Ladybug Book ends, that even have a small picture window for a picture of your favorite ladybug!! Other new Stephen Joseph items include the "Little Lady" Ladybug Quilted Backpack, Ladybug Bottle Buddy, Get Up & Go Ladybug Duffle Bag, Mini Get Up & Go Ladybug Bag, Smiling Ladybug Penny Pal, and the Ladybug Sticky Scriblet Notepad. View all of LadyBug Shop's New Items now!!

Wednesday, February 27, 2008

Why "Click & Mortar"?

As I have discussed in an earlier entry, the LadyBug Shop is what is called a “click & mortar” business. This means that we sell both via the Internet (the “click” part) and we have a store that sells to customers who shop in our physical store in downtown Milford, Delaware. I expect that if we hired an outside consultant to study our business and tell us what we should do to increase our profits, he would say “Get rid of the store and focus on the Internet sales”.

It is true that the bulk of our sales are made over the Internet and shipped to customers we will probably never see. And on a cost per dollar of sales basis, we get a higher return from our Internet sales than from our store sales. The cost of our website and AdWords advertising is less that the cost of having a show room, print advertising and the time it takes to wait on customers.

Why then don’t we not get rid of our show room, rent out cheaper quarters outside the downtown business area and focus our energies on the Internet business?

There are many reasons. It is nice meeting customers and interacting with them. We like being members of a downtown business community and interacting with other merchants. It is more interesting to work in a small, historic downtown business district that in a warehouse in some industrial park.

But the primary reason we are a “click and mortar” business today is that we started the business in large part to demonstrate what we believed could be a way for small businesses to get started and survive in a downtown that was trying to revitalize itself. We had been active for several years in Downtown Milford, Inc.—a typical small town commercial business district revitalization effort. (Visit for more information about this great group.) And we had watched for several years as numerous small retail businesses tried and failed to get established in our downtown. It was a chicken and egg situation—there were too few interesting shops in our historic downtown to attract many shoppers, yet without the shoppers we could not attract and sustain new start-up businesses.

We felt the solution was to build a business that could tap the rapidly growing and global body of shoppers who search for special products on the Internet, while at the same time attract shoppers to our shop by our unique, but locally connected products. And by attracting shoppers to out store, we would also be helping to increase the volume of shoppers in our downtown who could patronize other shops that located there. In other words, we see the “click & mortar” business as an important tool for "mainstreet " revitalization. And that is the primary reason we remain committed to the “click & mortar” model.

For more information on “mainstreet” revitalization efforts across the United States visit And if you are interested in shopping at other "click & mortar" businesses that are contributing to the revitalization of their downtowns visit

Thursday, February 21, 2008

Tagua Turtle Pet

The Tagua Turtle Figurine is hand crafted from an ivory like nut of the tagua palm tree. The unique Turtle comes in a hand woven basket, with a real Tagua Nut inside! The fact that this turtle is hand carved from the nut is amazing! And for only $12.99 makes a wonderful gift for any occassion. The Tagua Turtle measures approximately 2" wide and 1 3/4" tall. The Tagua Turtle and woven basket is hand crafted by One World Projects an established industry player in the fair trade, socially & environmentally conscious market.

Tuesday, February 12, 2008

New York International Gift Fair

For the past week I have been attending the New York International Gift Fair looking for new products for the LadyBug Shop. This Fair is the premier gift and decorative accessories market in the United States. This semi-annual event fills 638,000 net square feet, including the entire Jacob K. Javits Convention Center in Manhattan and several additional exhibition halls. The 45,000 national and international attendees are drawn from major retail outlets, specialty retailers, distributors, catalog companies and others. There are more than 2,800 firms exhibiting in eleven major merchandise sections of the Fair, including international sponsored groups representing Austria, Brazil, Canada, China, Denmark, Germany, Guatemala, India, Ireland, Israel, Italy, Korea, Mexico, Canadian Province of Quebec, South Africa, Thailand and United Kingdom. I had a great time--and now have sore feet. I walked for miles and met with most of our current wholesale suppliers and met many new ones. Dan, who works in New York, was able to lend a hand for part of the show. He served as my scout, searching for new products as he walked up and down aisles quickly. I followed, placing orders. Thanks to a lot of great work that Zoe helped me with prior to the show, I was able to restock much of our inventory that was greatly depleted over the past holiday season. During this show we were particularly interested in expanding our line of turtle products, and were delighted to find many excellent new turtle items. We were especially pleased when we found suppliers who produced nice items in both ladybug and turtle variations. Obviously we are not the only ones who see the harmony of the two as a pair! Over the next weeks we will be presenting some of the new and exciting items we purchased at the Fair as shipments arrive and we put them up on our website. So watch this space!

Friday, February 8, 2008

The Ladybug Game

Have you played The Ladybug Game? The Ladybug Game is a great board game for young children, ages 3 and up! The Ladybug Game is designed for interactive play between parents and children. Parents are encouraged to read a lively introductory story about the adventures of four ladybugs – Ella Yellow, Rickie Red, Tommy Teal and Olivia Orange. The object of the game is to help them find their way back home (a rosebush) after a windstorm launches them airborne and they land on a faraway dirt pile. The first ladybug to find her way "home" is the winner. Along the way, the ladybugs encounter various hazards such as tall grass, praying mantis, aphids and ants. Purchase The Ladybug Game for only $13.95! And have fun helping the ladybugs find their way home!

Friday, January 25, 2008

Valentine's Day Gifts

LadyBug Shop is proud to offer one of the best selections of gifts for Valentine's Day featuring ladybugs. Some of the most popular items for Valentine's Day gifts include, the Sparkle Lovebug, the Ladybug and Hearts Mug and the Glass Lovebug, all of which are $5.00 and under! Other popular Ladybug Valentine's Day Gifts include the Ladybug and Hearts Ceramic Frame, Ladybug Sterling Silver Earrings, and the Franz Ladybug Necklace. Valentine's Day is only 20 days away so order these Ladybug Valentine's Day gifts soon!

Thursday, January 17, 2008

Pay Per Click Advertising

By the time our website was up and running in July 2004, pay-per-click advertising was becoming popular and we immediately starting using this form of advertising to attract shoppers to our new website. Pay-per-click (PPC) is an advertising model used on search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they think their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, a small ad by the advertiser is shown. These ads are called a "sponsored ads" and appear along with the “organic results” on search engine results pages. The search engines clearly differentiate between the two types of results so that users are aware which results are paid advertisements and which are not.

While it would be great to rely only on search engines leading customers to our website via organic search results--since these are free--a new website normally does not appear near the top of the organic search results. It normally takes time for a website to be recognized by search engines and assigned a high position. And initially few people even knew our website existed, so it would be rare that they would type in our URL and come directly to our website. So the best way to get quick recognition and begin selling our products via the Internet was by using pay-per-click services.

The price advertisers pays per click depends on the number of bidders on each word or phrase. We were fortunate that our products are highly specialized and there are not that many web businesses that compete for the words that we have chosen. Thus the cost per click has been relatively low, averaging thirteen cents per click over the last several years. The cost per click has also been rising gradually over time, with the average last month being up to eighteen cents per click. However, the effectiveness of our campaigns has increased even more rapidly, so that the cost of the ads relative to our Internet sales has declined quite dramatically over the past three and a half years. Clearly Internet sales at the LadyBug Shop would be a fraction of what they are today if it were not for pay-per-click advertising.

Fun Ladybug Game